What kind of businesses should my agency target, and how do I reach them?

Votel recommends working with businesses that already generate leads and do some marketing, rather than startups or businesses with no leads. If they have no customers coming in, they cannot pay you and there is little to improve. Businesses with leads already have a machine working that you can tweak. For example, many buy leads from a directory and call them back whenever they get around to it, with no automation; even a simple text sent as soon as a lead comes in can make a big difference to conversion rates. Pain points are often obvious: roofers and real estate agents rarely answer the phone, so a missed call and answering solution fits.

It is much easier when prospects come to you than when you cold call. Put yourself where people find you: publish content on social media, run paid ads, or connect with people on LinkedIn and post that you help companies in your niche get more leads. Votel gives you the tools to automate the inbound side so it is largely hands off.