What makes a good order bump?

The point of an order bump is to increase your average order value. Because it adds an extra decision to the checkout, it can lower your conversion rate, so it has to move the needle enough to make up for that.

Votel recommends removing a bump that is tiny compared with the main product. For example, an $80 bump on a $3,000 product adds a decision that is very small next to the price, so it is better to remove it or include it in a higher plan. For higher ticket offers, aim for a bump worth a meaningful amount, often bigger than the main product.

A recurring bump can also work well, for example a membership at a low monthly price that adds a discount and extra benefits, because a small monthly charge adds up over a year.

If you offer two options, such as monthly or annual, a pick list is cleaner than two checkboxes that cannot both be selected. Test what works for your offer.